Dr Simos Chari is a Senior Lecturer in Marketing Management & Strategy at Alliance Manchester Business School. Dr Simos Chari joined the academic staff at Manchester Business School in …

Discount venture brands: Self-congruity and perceived value-for-money? Back to the Future: Using Marketing Basics to Provide Customer Value … Optimizing Virtual Reality and …

Simos Chari's 14 research works with 642 citations and 160,455 reads, including: Discount venture brands: Self-congruity and perceived value-for-money?

Simos Chari is a Lecturer in Marketing at Leeds University Business School (LUBS). He holds a BSc in Economics Science

2011年10月1日 · Semantic Scholar profile for Simos Chari, with 27 highly influential citations and 22 scientific research papers.

Simos Chari: Senior Lecturer in Marketing Management & Strategy: 0161-2756427: Alliance Manchester Business School - 3.127

ORCID record for Simos Chari. ORCID provides an identifier for individuals to use with their name as they engage in research, scholarship, and innovation activities.

We develop a new conceptualization of the domain and sub-domains of marketing strategy and use this lens to assess the current state of marketing strategy research by examining the …

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