With Ireland’s Six Nations campaign set to kick off this weekend, Virgin Media Television has teamed up with Guinness to ...

2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ...

Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.

Adworld.ie is the online information portal of Irish Marketing Journal (IMJ), Ireland's leading magazine for the marketing, advertising and media industries in Ireland.