The Australian Open’s cartoon tennis players: AO Animated, YouTube and the future of sports media
A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.
Explained: Why Australian Open is using Nintendo Wii Tennis cartoon avatars on YouTube streams?
Tennis Australia’s live broadcasts of Australian Open 2025 matches on their official YouTube channel features animated ...
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Why is the Australian Open using cartoon players?
Why am I watching cartoon characters? Tennis Australia told BBC Sport the aim is to "captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids ...