Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.

After 193 years in business, Longines finally has its first carbon watch. And it's full of surprises, both good and bad.

With LVMH Watch Week 2025 in the rearview mirror, we’re now firmly in the waiting game that takes place before Watches & ...

The Ultra-Chron story began in 1966 when Longines introduced the world's first mass-produced high-frequency precision watch. This groundbreaking timepiece, known as the Ultra-Chron ref.

Make no mistake, the Ultra-Chron Carbon isn’t just a new addition to the fabled high-frequency range—it’s Longines’ first-ever carbon watch. Introducing a new case material is no mean feat ...

Longines and IWC Schaffhausen have rolled out refined red liveries and subtle Year of the Snake badging for their more ...

Celebrating Chinese New Year with 8 exclusive watches with exquisite craftsmanship that embodies the symbolism associated ...

Longines World Racing Awards ceremony, which will be held Jan. 21, will be available via live stream. Organized by the Swiss ...

Longines reddit on sale Longines Master Collection is incredibly beautiful r Watches on sale, Longines Master Collection Moonphase r Watches on sal ...