The campaign ignited backlash from its traditional consumer base, who saw it as out of touch with Bud Light’s brand identity, and from progressives, who dismissed it as performative and ...
A Jan. 21 Facebook post (direct link, archive link) claims to share news about a partnership between former NFL quarterback Colin Kaepernick and a popular beer brand. "Breaking: Bud Light Names ...
Coca-Cola COO Henrique Braun discusses adaptation to the local needs at the global scale and development of other brands in many countries in light of the current macro economy. Braun speaks on ...