All five measures making up GfK’s Consumer Confidence Index have declined in January, putting the overall score at its lowest since the end of 2023.

Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been overlooked and commoditised to a valued part of consumers’ diets.

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...

After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

The technology firm was founded in 1993 as a computer chip business and has since capitalised on the AI boom, with its chips ...