Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated ...

Delivering more speed and distance through engineering advancements, including its lowest CG ever in a driver, PING today ...

Behind the scenes at the shoot video below: Lexi Thompson’s first appearance at a major championship was a complete disaster. She shot 86-82 at the US Open in 2007 and missed the cut by a country mile ...

The Five Best Beards In Golf 5) Graeme Delaet This PGA Tour playing Canadian has fully embraced his beard. Apparently he's five months into his masterpiece. "I've got a beehive and two otter farms ...

Sun Mountain, the authentic golf bag, golf cart, travel gear and outerwear company behind many of the game’s most successful product innovations over the past four decades, will be launching exciting ...

Majesticks GC have announced the launch of 'Camp Confidential', a three-part docuseries showcasing how the team prepared for the 2024 LIV Golf League season. After a disappointing 2023, Majesticks GC ...

Tired of being asked to take part in ‘viral’ videos by ‘media types’, five European Tour stars decided to take matters into their own hands and assemble The Content Committee. Ahead of the Abu Dhabi ...

Hey guys! my name is Kaira Martin and I am so excited to say that I have joined Team WWD! (Sorry readers, we don't know what WWD is either – Ed). I am so honored to ...

Encouraging signs from the first event with the European Tour’s new regime on slow play. The toughened up four-point plan did not result in any penalties but the general consensus was that the pace of ...

Luxury apparel brand Peter Millar has announced that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion ...