Market segmentation—dividing your target audiences into smaller categories that share ... An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, ...

All the initiatives and marketing programs undertaken by Tourism ... “We moved our targeting from the demographic focus to psychographic focused. Today, you're able to do interest-based ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...

what the firm refers to as psychographic data?can lead to more nuanced and effective marketing and client engagement strategies. "Traditional metrics tell us what a client's financial picture may ...

the division of a heterogeneous market into relatively homogeneous groups on the basis of their ability to afford a product at their particular stage in the family life cycle. See Family Life cycle.