Watch group Swatch saw its sales decline by more than 12% and its profits by 75% in 2024.

After 193 years in business, Longines finally has its first carbon watch. And it's full of surprises, both good and bad.

Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...

With LVMH Watch Week 2025 in the rearview mirror, we’re now firmly in the waiting game that takes place before Watches & ...

Make no mistake, the Ultra-Chron Carbon isn’t just a new addition to the fabled high-frequency range—it’s Longines’ first-ever carbon watch. Introducing a new case material is no mean feat ...

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The Ultra-Chron story began in 1966 when Longines introduced the world's first mass-produced high-frequency precision watch. This groundbreaking timepiece, known as the Ultra-Chron ref.

Longines and IWC Schaffhausen have rolled out refined red liveries and subtle Year of the Snake badging for their more ...

However, the Longines Ultra-Quartz is nearly forgotten today. What happened? Today, most say that Seiko’s Astron, announced on Christmas Day, was the first production quartz watch. Others point to the ...

Make no mistake, the Ultra-Chron Carbon isn’t just a new addition to the fabled high-frequency range—it’s Longines’ first-ever carbon watch. Introducing a new case material is no mean feat, and for a ...

Celebrating Chinese New Year with 8 exclusive watches with exquisite craftsmanship that embodies the symbolism associated ...

Longines reddit on sale Longines Master Collection is incredibly beautiful r Watches on sale, Longines Master Collection Moonphase r Watches on sal ...