For decades, Gross Domestic Product (GDP) has stood as the ultimate yardstick of a nation’s economic success. A single number, it aggregates the monetary value of all goods and services produced ...
How should we envision the characterization of economic behaviors in terms of genetic phenotypes? Are cooperativeness, trust, intertemporal decision-making behavior, or risk-aversion plausible ...
Melina Palmer’s "The Truth About Pricing" reveals how psychology drives pricing, helping businesses shift focus from numbers to value, storytelling, and buyers' sense of self.