They are the best tennis players in the world; they are the undisputed stars of the 2025 Australian Open ... all that soon. AO Animated is nevertheless one of the clearest signs yet that tennis ...

Following on from last year’s successful trial, the Australian Open is once again broadcasting all their matches, nearly live and in their entirety, on YouTube — but with animated avatars in place of ...

It's 1 a.m. in Korea,” one user wrote. Introduced by the Australian Open in 2024, the animated broadcasts may be new to tennis but follow the larger trend for sports organizations seeking to ...

Like last year, fans have the option of watching select matches in an animated form. MORE: Australian Open LIVE: Schedule, results, scores, updates for 2025 grand slam tennis tournament The ...

Even watching games on TV or devices is evolving. The Australian Open has embraced this shift by transforming tennis matches into video-game simulations. This year's first Grand Slam, ending on 26th ...

This year’s Australian Open featured an animated livestream on Tennis Australia’s YouTube channel, with the livestream acting as a "strategic way to get around the issue of not owning one's own live ...

The Australian Open has introduced animated avatars to stream matches on YouTube, due to broadcast licensing restrictions. This innovative approach, called AO Animated, uses real-time data from ...

The animated Australian Open match streams captivating tennis social media this month are several years in the making. Machar Reid, Tennis Australia’s Director/Innovation, told SBJ this is the ...

Tournament organisers have revealed why “Wii tennis” style animations of matches are being live streamed during the Aus Open which led to one ... attention to an animated live broadcast ...

The attempt to convert the Australian Open into an animated version in real time and broadcast it was first introduced in the 2024 tournament. The viewership peaked during the men's final ...