Creating a great campaign is by nature a ‘poorly defined problem’, so brands must bring clarity to the agency relationship, ...

Unseasonal weather and shaky consumer confidence has contributed to a dip in Primark’s UK sales. In a trading update for the ...

From pensions to the property market, TikTok is fast becoming the social platform of choice for a host of brands – some of ...

The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.

Bold Bean Co is on a mission to make beans “desirable” for consumers, turning the category from something that has been overlooked and commoditised to a valued part of consumers’ diets.

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

Innovation is the “primary enabler” of pricing for the consumer goods giant and remains a crucial component of its business ...

After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Netflix has achieved its biggest ever bump in subscribers despite consistent price hikes and the introduction of ad-tiers.

The Marketing Week Podcast is back for 2025 and we’re starting with a look at some of this week’s biggest marketing stories.

The Bisto and Mr Kipling owner saw more consumers buying into its premium ranges this Christmas, something its CEO attributes ...