Orlagh Geraghty, head of brand marketing, Britvic Ireland is the new chair of the Marketing Society’s council. She takes over ...

2024 saw a record 328 million public transport journeys on bus, Luas and rail, according to latest figures released by the ...

Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition. Looking ...

Effective media planning is no longer just about maximizing reach or minimizing cost. Recent research emphasizes the ...

The Effie Ireland Awards 2025 will be officially launched on Wednesday February 26 at an industry event in the RDS in Dublin.

Aldi Ireland has launched a new campaign called “Good Food, Good Mood” to highlight how quality food can help improve people’s moods. The campaign was created by McCann Manchester and plays on the ...

IAB Ireland is partnering with IRM, the Institute for Advertising and Media Statistics, to publish the annual digital ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

AI can help us spot patterns in large datasets and organise information, fast. AI allows us to target more effectively. Hell, ...

Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called “Originals Find Originals”, ...

TBWA\Ireland has created a powerful new campaign for HSE aimed at tackling HIV stigma in Ireland. Called “You, Me & HIV’ it ...

According to The CMO Survey by Deloitte, Duke University, and the American Marketing Association, short-term performance ...