Web 2.0, as it's known, introduced us to social media networks like Facebook and MySpace and platforms like YouTube that empowered everyday internet users to easily publish their content.
It is vital that retailers explore ways to incorporate their Web 2.0 and social media strategies into the world of mobile commerce to stay competitive in today’s electronic marketplace.
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...
Gemini Advanced subscribers can now access 2.0 Experimental Advanced for tackling complex challenges, without leaving the app ...
Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.