Starbucks announced it will raise prices of 20 or so coffee beverages and five coffee bean products at around 600 stores, or 30 percent of its outlets in Japan, on Feb. 15.
In a December 2008 press release, Starbucks marketed the new product as a the "perfect winter pick-me-up." From the press release: “It’s essential to take a pause and allow yourself to feel ...
In 2010, this project morphed into Starbucks Reserve, a premium brand that offers high-end coffee products and related experiences at a handful of specially designed roasteries and stores.
Global comparable store sales dropped by 4%, causing concern. The earnings announcement was a mixed bag, with earnings per share (EPS) and revenue slightly surpassing analysts' expectations but facing ...