That is market segmentation. Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Market segmentation—dividing your target audiences into smaller categories that share ... An infographic (below) from Semrush explores six criteria that are often utilized by marketers: geographic, ...

Psychographic segmentation goes deeper by considering ... that can significantly enhance the effectiveness of your email marketing campaigns. By understanding your audience and tailoring your ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...