Recent research has focused on using Prospect Theory to model and predict travel behavior, revealing insights into how psychological factors influence decision-making in transportation contexts.

In behavioral finance, axioms refer to foundational principles or assumptions that describe how individuals behave in ...

A key concept in behavioral finance is “prospect theory,” which describes how investors make decisions involving risk and ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

By delving into behavioral finance ... By integrating concepts such as loss aversion, mental accounting, and prospect theory, ...

Organizations around the globe are increasingly using insights from the field of behavioral science to help people make more efficient decisions ... systematic bias is and learn about the most cited ...