Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Communicating the new slogans can be expensive too; Ford has budgeted $40 million for the corporate advertising campaign that will roll out its new slogan, "Better ideas. Driven by you." ...