Infomercials take time to produce ... And for this reason, you'll want to test your long commercial in a small market and not cast a wide net until you know if it's working for you!

The infomercial, or long-form informational commercial, is a paid form of advertisement that lasts from... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source ...

If you're between the ages of 28 and 43, then get ready to go down memory lane because you're about to be hit with a strong ...

CHICAGO — An Illinois federal court ruled on various motions in the FTC’s case against convicted fraudster and infomercial personality Kevin Trudeau, who has since allegedly violated the settlement, ...

The government gained real traction in 2004 when it imposed - for the first and only time on anyone - an infomercial ban for selling fraudulent products. He had been caught selling coral calcium ...