Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Consumer behaviour is a critical area of study that ... which in turn affects their purchase intentions. Additionally, trust and perceived knowledge were identified as crucial factors that enhance ...

Project pan encourages mindful consumption of makeup, challenging the culture of overconsumption along the way.

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

Moving forward, how will this influence consumer behaviour in bricks-and-mortar spaces? Marc Knuff (MK): Consumers used to discover new products through promotions and by browsing the aisles, so the ...

WARC's 2024 Consumer Trends Report explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour. It provides insights and advice for marketers ...

The iCubesWire report on Influencer Marketing reveals significant insights for 2025. 82% of Indian consumers agree influencers affect purchasing decisions, with LinkedIn emerging as a key platform.

Constellation Brands (STZ.B) , which owns popular beer brands such as Corona and Modelo, has just shared a grim outlook on ...

How has consumer behavior changed since last year ... How has inventory impacted car buying decisions? With new car inventory up 31% year-over-year, fewer shoppers cited inventory as a top ...

Since 2020, the Covid-19 pandemic has had a marked affect on consumer behavior, especially when ... most don’t immediately purchase the highest-level equipment and jump right to the most ...