Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any entrepreneur. Knowing how to start a business plan will help you ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

NEXT shares 11 financial planning tasks for small business owners to help them get the most out of the next calendar year.

Here's how to create an effective marketing plan for your business. A focused marketing plan sets two goals. The first is to ...

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is ...

To ensure your business makes smart, data-driven decisions right from the start, you’ll need to create a market research plan. Below is a step-by-step guide to help you get started. Step 1. Conduct a ...

Here are three ways these small-business owners have experimented ... and the tool outlined a launch plan she could follow, including creating a prelaunch landing page and developing a drip ...