There really isn’t much mystery remaining as Amazon prepares to unveil its second-generation Kindle Fire HD tablets and its third-generation Kindle Fire slate in the coming weeks. First we ...

Amazon snubbed us at the launch event ... and the Kindle 2 packaging was matte black with a slightly embossed Kindle logo and swirl of letters that typifies the Kindle brand.

Amazon has managed something special with its Kindle lineup - like a Hoover or a Kleenex, its brand name almost defines the category. The ereader landscape would be unrecognisable without these ...