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Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
Starbucks to cut 30% of menu
CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically what would go away. He also didn’t say exactly when the items would go away, only that he wanted the reduction in place by the end of the 2025 fiscal year, or by June 30, USA Today reported.
Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'
In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.
Starbucks Plans To Cut 30% Of Menu By 2025, Aims To Streamline Offerings And Address Sales Decline
Starbucks is set to cut about 30% of its menu offerings by the end of 2025, aiming to streamline its menu and address declining sales. The move comes from CEO Brian Niccol's "Back to Starbucks" plan to revamp the brand.
Restaurant Business
1h
Week in Review: Starbucks plans to multiply, Chili’s wows everybody and more
Welcome to Restaurant Business’ Week in Review for the week of January 27, 2025.
2d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
2d
on MSN
Starbucks CEO Brian Niccol: Starting to see progress in our turnaround plan
Starbucks chairman and CEO Brian Niccol joins 'Squawk on the Street' to discuss the company's quarterly earnings results, ...
2d
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
4d
on MSN
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
1d
Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
2d
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Restaurant Business
2d
Brian Niccol's plan for Starbucks: More Starbucks
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
13h
Did Starbucks change its name?
Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
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